StartingUp Now is a 24–step interactive guide designed to teach
aspiring entrepreneurs, like yourself, the essentials of busi- ness plan
development and how these strategic and tactical prin- ciples can be applied to
create a business plan. Each step outlines the concepts behind starting and
operating a profitable company using memorable abbreviations, informative
definitions, and useful examples to systematically help construct your own
business plan as you follow along. Included is a StartingUp Now Business Plan
tem- plate, formulated to solidify each step into your plan. In conjunc- tion,
log-on to the StartingUp Skill Center (www.startingupnow.com) to broaden your
understanding of each concept and gain access to tips and additional tools
needed to complete your business plan for presentation.
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